Pittsburgh, PA · Beauty & Wellness

Her
Focus.

call her.. so you can focus on what you do best

Full-service social media management, strategy & photography for beauty, aesthetics & wellness brands. We create, shoot, write, and post, so your feed works as hard as you do.

Work With Us See What We Do
100%
Done For You
2+
Years Experience
∞
Ideas, Always
Content Creation ✦ Photography ✦ Caption Copywriting ✦ Grid Planning ✦ Community Management ✦ Trend Strategy ✦ Brand Identity ✦ Beauty & Wellness ✦ Content Creation ✦ Photography ✦ Caption Copywriting ✦ Grid Planning ✦ Community Management ✦ Trend Strategy ✦ Brand Identity ✦ Beauty & Wellness ✦
Made For

Your social media should be
making you money.

We built Her Focus for the beauty and wellness business owner who knows her craft but doesn't have the time or desire to figure out their social media too. Your clients find you there first. Let's make sure what they find makes them want in.

Hair Stylists & Nail Artists

Your work is visual. Your clients book based on what they see. We make sure your feed is your most powerful booking tool, not an afterthought.

Injectors & Med Spas

Trust is everything in aesthetics. We build it through consistent, premium content that positions you as the expert before they ever book a consultation.

MUAs & Beauty Brands

Your Instagram is your portfolio, your storefront, and your community all in one. We handle the strategy and execution so it actually reflects your talent.

Wellness & Luxury Studios

Boutique yoga studios, sauna lounges, holistic wellness, luxury self-care, where women want to feel something before they buy. We create content that does exactly that.

Coaches, Programs & Creative Brands

Cheer programs, performance coaches, fitness instructors, dance studios, if you build community and inspire people to show up, we'll make sure your feed reflects that energy and turns followers into believers.

What We Do

We handle
all of it.

This is where we do everything. You show up, you approve, and that's it. Every piece of content we create is built with consumer psychology in mind so your feed doesn't just look good. It works.

Content Creation & Photography
Original photo and video content, shot and produced by us. No stock, no recycled visuals, no asking you to film yourself.
Included
→
Caption Copywriting
Sales-driven captions written to speak to what your audience actually wants. We write it, you approve it.
Included
→
Grid Planning & Aesthetic Direction
Your profile is your storefront. We map every post for visual cohesion and brand consistency so it always looks intentional.
Included
→
Posting & Scheduling
We handle publish times, frequency, and platform best practices. You never have to think about when or how often to post.
Included
→
Strategy & Data Review
Monthly performance reviews so we're always making informed decisions. We adjust. We refine. We stay ahead.
Included
→
Community & Trend Awareness
We're chronically online so you don't have to be. Trending sounds, formats, and moments, captured and used in real time.
Included
→
How It Works

From inquiry to
consistent presence.

01
Pre-Consult Questionnaire
You fill out our pre-consult form. This helps us understand your business, your goals, and your social media needs before we ever get on a call. We review every submission carefully to determine if we're the right fit.
02
Discovery Call & Proposal
If we see a fit, we reach out to schedule your discovery call. We walk you through exactly what it looks like to work with us, recommend the right service for your brand, and go through the contract, pricing, and next steps together. You leave the call with everything you need to move forward.
03
Brand Deep Dive
Once your contract is signed, you fill out our Brand Deep Dive questionnaire. This is a full deep dive into your brand: your services, tone of voice, colors, target audience, content preferences, and competitor landscape. From there, we collect your brand assets and build out your custom strategy deck, including what's working, what we're changing, and exactly how we're moving forward.
04
Shoot, Create & Publish
We present your strategy, plan your first content day, and get you scheduled. Then we shoot, create, and send content to you for approval on a consistent cycle. You get new content proposed twice a month across three scheduled content days, and you choose what gets published. This keeps us on top of trends and moments in real time while making sure you still have creative influence over your brand. You focus on your clients. We focus on your feed.
Investment

One service.
All of it handled.

Her Focus offers one thing and does it completely. Social media management is the only service we take clients for, because it's the only one where we can fully show up for your brand. Pricing is custom to every client and discussed during your discovery call.

Social Media Management
Get a Quote
pricing varies based on your scope, industry & needs
Commitment
3 Months
minimum to start

We require a 3-month minimum because strategy takes time. The first month is foundation. The second month is momentum. The third month is where you start seeing your brand actually work for you. We don't do quick fixes, and we don't take clients we can't fully commit to.

  • Full management of one social account, we handle everything
  • Brand deep dive + strategy development to start
  • Custom brand positioning, tone, content pillars & visual direction
  • Up to 16 posts per month (Reels, carousels, static content)
  • Up to 3 content creation days per month (2 hours each)
  • SEO-optimized captions, keyword strategy & hashtags
  • Biweekly content planning & grid layout design
  • Instagram Stories + engagement features
  • Optional comment management for audience engagement
  • Access to shared content library, raw and edited assets
  • 3-month analytics report with performance insights
  • Annual headshot session included with continuous service
What You're Actually Getting Back
6+
Hours Per Week
The average business owner spends 6 or more hours a week on content planning, filming, editing, and posting. That time is yours back.
3
Content Days Per Month
Your own personal photographer and content creator shows up for you three times a month. No scheduling stress, no DIY filming.
16
Posts Per Month
Fully produced, strategically written, and scheduled for you. You approve it. We post it. Your feed stays consistent without you touching it.
∞
Mental Load, Gone
No more thinking about what to post, when to post, what's trending, or why nothing is working. That's our job now.

You also get your own personal photographer on retainer, a manager who studies your audience, a copywriter who sells for you, and a team that treats your brand like it's their own. There is no freelancer, no app, and no course that gives you all of that in one place.

Space for one new client per month. All inquiries go through our pre-consult process. Pricing is determined based on your industry, scope, and needs during your discovery call.
Apply for Social Media Management
Our Work

Brands we've had the
pleasure of focusing on.

A look at some of the brands in our world. Click through to see their Instagram and the kind of presence we help build.

Define Beauty
Injector & Med Spa · Pittsburgh, PA

A Pittsburgh aesthetic practice specializing in confidence curation through natural enhancements and injectables. Her approach to injectable and skincare treatments is rooted in natural enhancement, results that look and feel like you.

@definebeautypgh →
Unleashed Athletics
Youth Cheer Program · Pittsburgh, PA

A competitive youth cheer program building athletes, confidence, and community. High energy, high standards, and a brand that needed to match.

@unleashedathletics__ →
LAB Hair & Brow Studio
Hair & Brow Studio · Pittsburgh, PA

A Pittsburgh hair and brow studio specializing in custom color, natural hand-tied extensions, with a deep emphasis on maintaining the health of your hair through every service.

@lab_salon →
The Woman Who Built It

Meet Camille.

Dedicated to Lester Cupid, the man who gave me my first camera, a creative eye, and the gift of life itself. This is for you, Dad.

Lester Cupid · 04/10/1963 – 11/25/2021 — Camille Cupid

Her Focus was born from Cupid, Camille Cupid Photography, a brand rooted in a creative eye passed down from her father, Lester, who gave her her very first camera and believed in her vision before she fully believed in it herself.

Camille is a Pittsburgh-based photographer and social media manager who approaches marketing the way a consumer does, from the inside out. Her deep personal interest in sales psychology, what makes people buy, trust, and belong, has driven years of self-directed research and staying closely attuned to consumer behavior and market trends. That obsession, paired with her firsthand experience as a woman who buys from brands she believes in, shapes everything Her Focus creates.

We are women. We understand the pain points. We know what it looks like when something makes you stop scrolling, and we know how to create it. That's what Her Focus is built on.

A Little More About Camille
Based In
Pittsburgh, PA
Background
Photography & Content
Obsessed With
Sales psychology & what makes people buy
Her Standard
Every brand gets her full attention
Why She Built Her Focus
To give beauty and wellness brands the same quality of presence that big brands have, without having to figure it out alone.
Also On Our Team

Meet Aniah.

Aniah found her way into content creation organically, starting with behind-the-scenes videos from her own photo shoots and quickly realizing she didn't just enjoy the process, she had a real gift for it. What sets her apart is how she thinks when she edits. She switches off her creator brain and watches footage the way a viewer would, cold, honest, and impatient. She knows when a clip overstays its welcome, when the pacing loses someone, and how to sequence visuals so each moment pulls you into the next. Her instinct for music is just as sharp, the way a song flows against a cut isn't an afterthought for Aniah. It's what makes content feel instead of just look good. When she delivers your content deck, she wants you to feel one thing: excited to post it, and confident it's going to bring you business. That's her standard every time.

Work With Her Focus
Let's Talk

Ready to get your
brand in focus?

Fill out the pre-consult questionnaire below. We only take on one new client at the start of each month, so every submission is reviewed personally. If we feel there's a fit, we'll reach out to schedule your discovery call.

What Happens Next
01
We review your submission
We personally read every form. We review your responses, check out your social media, and assess whether our services are the right fit for where you are and where you're going.
02
Discovery call scheduled
If we see a fit, we'll reach out to schedule your discovery call. We walk you through our full process, recommend the right service for your brand, and go over the contract and next steps together.
03
Contract, onboarding & brand deep dive
Once you're ready to move forward, we send over your proposal and contract. After signing, you'll complete our Brand Deep Dive questionnaire so we can build your custom strategy before your first content day.

"We only take on one new client at the start of each month. Not because we have to, because we choose to. Every brand we work with gets our full attention."

— Camille Cupid, Founder of Her Focus