Pittsburgh, PA · Beauty & Wellness
call her.. so you can focus on what you do best
Full-service social media management, strategy & photography for beauty, aesthetics & wellness brands. We create, shoot, write, and post, so your feed works as hard as you do.
We built Her Focus for the beauty and wellness business owner who knows her craft but doesn't have the time or desire to figure out their social media too. Your clients find you there first. Let's make sure what they find makes them want in.
Your work is visual. Your clients book based on what they see. We make sure your feed is your most powerful booking tool, not an afterthought.
Trust is everything in aesthetics. We build it through consistent, premium content that positions you as the expert before they ever book a consultation.
Your Instagram is your portfolio, your storefront, and your community all in one. We handle the strategy and execution so it actually reflects your talent.
Boutique yoga studios, sauna lounges, holistic wellness, luxury self-care, where women want to feel something before they buy. We create content that does exactly that.
Cheer programs, performance coaches, fitness instructors, dance studios, if you build community and inspire people to show up, we'll make sure your feed reflects that energy and turns followers into believers.
This is where we do everything. You show up, you approve, and that's it. Every piece of content we create is built with consumer psychology in mind so your feed doesn't just look good. It works.
Her Focus offers one thing and does it completely. Social media management is the only service we take clients for, because it's the only one where we can fully show up for your brand. Most clients invest between $1,600 and $2,200 per month depending on scope, industry, and needs.
We require a 3-month minimum because strategy takes time. The first month is foundation. The second month is momentum. The third month is where you start seeing your brand actually work for you. We don't do quick fixes, and we don't take clients we can't fully commit to.
Your only job is to approve content. That's it. We handle the shoots, the editing, the captions, the posting, the strategy, and the trends. You focus on your clients and your craft. We focus on making sure the right people find you.
A look at some of the brands in our world. Click through to see their Instagram and the kind of presence we help build.
Dedicated to Lester Cupid, the man who gave me my first camera, a creative eye, and the gift of life itself. This is for you, Dad.
Lester Cupid · 04/10/1963 – 11/25/2021 — Camille CupidHer Focus was born from Cupid, Camille Cupid Photography, a brand rooted in a creative eye passed down from her father, Lester, who gave her her very first camera and believed in her vision before she fully believed in it herself.
Camille is a Pittsburgh-based photographer and social media strategist who approaches marketing the way a consumer does, from the inside out. Her deep personal interest in sales psychology, what makes people buy, trust, and belong, has driven years of self-directed research and staying closely attuned to consumer behavior and market trends. That obsession, paired with her firsthand experience as a woman who buys from brands she believes in, shapes everything Her Focus creates.
We are women. We understand the pain points. We know what it looks like when something makes you stop scrolling, and we know how to create it. That's what Her Focus is built on.
[ Aniah's paragraph goes here. Share a little about who you are, what you create, and how you show up for brands under Her Focus. ]
Work With Her FocusFill out the pre-consult questionnaire below. We only take on one new client at the start of each month, so every submission is reviewed personally. If we feel there's a fit, we'll reach out to schedule your discovery call.
"We only take on one new client at the start of each month. Not because we have to, because we choose to. Every brand we work with gets our full attention."
— Camille Cupid, Founder of Her Focus